Privacy Policy

Effective Date: [20/03/2026]

Last Updated: [20/03/2026]

Gold and Jewels (“we”, “our”, or “us”) is committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Business Name: Gold and Jewels Ltd (17104853)

Business Address: 21 High Street, Chesham, HP5 1BG.

Email: goldandjeweld@icloud.com

Telephone: 01949 748 194

For the purpose of data protection laws, Gold and Jewels Ltd is the data controller responsible for your personal data.

2. The Information We Collect

We may collect the following personal data:

Information You Provide

Name
Billing and delivery address
Email address
Phone number
Payment details (securely processed by third-party providers — we do not store full card details)
Account login details (if you create an account)
Messages or enquiries you send to us

Information Collected Automatically

IP address
Device and browser information
Pages visited and time spent on our website
Cookies and similar tracking technologies

3. How We Use Your Information

We only use your personal data where permitted by law.

To Fulfil Your Orders

Process payments
Deliver your jewellery
Provide order updates
Manage returns and refunds

For Our Legitimate Business Interests

Improve our website and customer experience
Prevent fraud and keep our website secure
Understand how customers use our site

To Meet Legal Obligations

Maintain transaction records for HMRC
Comply with legal or regulatory requirements

With Your Consent

Send marketing emails about new products, offers, or promotions

You can opt out of marketing at any time.

4. Marketing

If you have opted in, we may send occasional emails about new collections, exclusive offers, or updates.

You can unsubscribe at any time by:

Clicking the unsubscribe link in any email
Contacting us at [insert email]

We never sell or rent your personal data to third parties.

5. Sharing Your Personal Data

We only share your data when necessary to operate our business, including with:

Payment providers (such as Stripe, PayPal, Wix Payments)
Delivery companies and couriers
Website hosting and technical service providers
Accountants, legal professionals, and insurers
Fraud prevention agencies

All third parties are required to respect your data and keep it secure.

6. International Data Transfers

Some of our service providers may process data outside the UK. When this occurs, we ensure appropriate safeguards are in place, such as:

UK adequacy regulations
Standard contractual clauses

This ensures your personal data remains protected.

7. Data Security

We take data security seriously and use appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.

Access to your data is limited to those who have a legitimate business need.

8. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes it was collected for, including legal, tax, and accounting requirements.

Order records are typically kept for at least 6 years to comply with UK tax regulations.

9. Your Legal Rights

Under UK data protection law, you have the right to:

Request access to your personal data
Request correction of inaccurate data
Request deletion of your data
Object to processing
Request restriction of processing
Request transfer of your data
Withdraw consent at any time

To exercise any of these rights, please contact us at [insert email].

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

https://ico.org.uk

Telephone: 0303 123 1113

10. Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our site.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect website functionality.

For more details, please see our Cookie Policy [insert link if available].

11. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect legal or operational changes. Updates will be posted on this page with a revised “Last Updated” date.